The "Click It & Ticket" app is a tool sponsored by the Tennessee Governors Highway Safety Office for use in state high schools participating in the "Click It & Ticket" traffic safety awareness program. The digital application acts as a tracking tool that students can use in a discreet and subtle manner to count the number of student drivers and passengers who arrive on school premises wearing their seat belts. This information can then be automatically sent to the program director(s) and administrators overseeing the project, by way of the email feature in the app. The CIAT app utilizes a comprehensive database for Tennessee High Schools, allowing students to select their school, as well as the event that they are conducting (pre- or post-awareness event tracking). It allows students to see and record (via email) tangible results of the project to gain insight in to the impact that a traffic safety awareness day has within a school setting.
Project Background:
The "Click It & Ticket" project is meant to promote highway safety among teens and focuses specifically on increasing seatbelt compliance. This project is also intended to be directed by the teens themselves, therefore promoting leadership development and ownership of highway safety issues. “Click it AND Ticket” is a play on words of the usual slogan of “Click it OR Ticket” in that CIAT rewards students who arrive to school wearing their seatbelts with a “Citation of Good Behavior” and students found not to be wearing their seatbelts with a “Warning: Poor Choice” citation. Those receiving a good citation will also be eligible to win at least one grand prize of a $100 gift card, which is 10 times the amount typically assessed to a teen found not wearing their seatbelt. These grand prizes will be provided by State Farm and GHSO, and while schools are encouraged to solicit other small items for student incentives and prize giveaways, no prize given out should be valued greater than the $100 gift card provided by the event sponsors. Teens will be able to take their citations home to their parents, which presents relevant statistics and resources related to teen driver safety. Teens will also be given brochures on TN Graduated Driver’s License policies (GDL), the risks of using alcohol and drugs, and other printed information for teens and their parents regarding teen driver safety.